Global dairy company Arla commissioned a fur jacket made of—yikes—men's chest hair to commemorate the launch of a new Wing Co. milk drink (enhanced with protein and chocolate flavoring) that is geared toward men. The fuzzy frock took four designers and over 200 hours to make, Daily Mail reports.
But what does man-fur have to do with chocolate milk? The company suggests that the coat will encourage men to be "be proud of their abundant manliness," a kooky bid against trends—particularly men who shave and wax their chests smooth. The jacket runs for €2499, which would be over $3000 here in the U.S.