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Eric Bana Signs On as Face of Bulgari Man Extreme Fragrance

Eric Bana, Bulgari Bulgari

Eric Bana's on the trail of a good scent here.

The Hanna actor has sniffed out a plum gig as the face of Bulgari's new fragrance, Bulgari Man Extreme, making his debut in a series of sexy print and video ads that evoke a glamorous, Old World feel with a hint of Fellini-esque flair.

Shot in Rome, the campaign features images photographed by Peter Lindbergh and video filmed by Cannes-winning director Matteo Garrone (Gomorrah) set amid the city's grand, ancient architecture.

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Eric Bana, Bulgari Bulgari

The imagery, with its majestic Doric columns, is a prescient fit for the smoldering 44-year-old, whose own appearance in the 2004 sword-and-sandals epic Troy imbues the campaign with an uncanny sense of déjà vu.

As for the scent itself, the company describes Bulgari Man Extreme as a "woody fresh fragrance" with notes of Calabrian bergamot, cactus and pink grapefruit.

Eric Bana, Bulgari Bulgari

What do you think of Bana's ads? Sound off in the comments below and then check out our gallery of other celeb-hawked scents.

More celebrity fragrance campaigns

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