Maybe chalk it up to overexcitement?
After all, Joe Flacco did just win the Super Bowl and was named the game's MVP.
While celebrating his team's victory out on the field on Sunday night, the Baltimore Ravens quarterback expressed his enthusiasm by yelling "f--king awesome" to lineman Marshal Yanda.
Microphones picked up the expletive, which then made its way to viewers at home.
And, yes, it was uncensored.
When E! News inquired, CBS Sports had no comment.
There's been no word yet from Flacco himself about the incident, but the QB will no doubt be grilled about it on Monday night, as he is scheduled to be a guest on The Late Show With David Letterman.
Meanwhile, the Parents Television Council is being very vocal about the situation.
The group is calling on the Federal Communications Commission to take action against CBS for airing Flacco's F-bomb.
"Despite empty assurance after empty assurance from the broadcast networks that they would never air indecent material, especially during the Super Bowl, it has happened again," said PTC president Tim Winter in a statement. "No one should be surprised that a jubilant quarterback might use profane language while celebrating a career-defining win, but that is precisely the reason why CBS should have taken precautions."
Winter added, "Now nine years after the infamous Janet Jackson incident, the broadcast networks continue to have 'malfunctions' during the most-watched television event of the year, and enough is enough."