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Jessica Simpson Talks Shedding Pounds in New Weight Watchers Ad as Bumpwatch Ramps Up for Baby No. 2

Jessica Simpson, Weight Watchers Ad Courtesy: Weight Watchers

Jessica Simpson's svelte post-baby bod may not be around for much longer now that she's expecting baby No. 2 just seven months after welcoming daughter Maxwell.

But she's more than happy to sound off about her journey to getting back in shape: The Weight Watchers spokeswoman opens up about shedding her baby weight in a new ad campaign, which debuts on Christmas Day.

And, judging by photos snapped of the 32-year-old on set for the ad, that regimen seems to have worked like a charm: Simpson can be seen flaunting her banging figure while dressed in tight jeans, a relaxed plaid button-down and a slouchy belt.

Bridesmaid Jessica Simpson poses with BFF bride CaCee Cobb in official wedding photo

Indeed, the star reportedly shed 50 pounds since she and fiancé Eric Johnson welcomed their daughter on May 1. But getting there took some serious commitment.

"When I had to go back to work, I had to bring my lunch because I didn't want craft services, which is definitely a new thing for me," she says in a behind-the-scenes video provided exclusively to E! News. "I'm more of a planner now—who knew?"

Staying on track became a top priority for Simpson, who notes that "I really had to make time to keep my workout routine…It's just an hour—there are ways to balance that."

With a new baby at home and another one on the way, Mama Jess is gonna be putting those balancing skills to the test!

For more about Jessica's post-baby weight loss, tune in to E! News tonight at 7 p.m. and 11:30 p.m.

Check out Jessica Simpson's pregnant fashion

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