Project Runway's Christian Siriano Launches First Retail Store in NYC

Designer won season four of the reality show and has continued to succeed with his luxury line

Christian Siriano totally made it work.

The luxury designer and season four Project Runway winner announced Wednesday that he's opening his first store in New York City. And although the 1000-square-foot concept store opened its doors for a "soft launch" in July, it will officially open to the public Sept. 5.

"I'm very excited to open my first retail concept store on Elizabeth Street in SoHo, a neighborhood which has always been a high end shopping destination," the 26-year-old said. "I have always wanted to open a space where my customers can shop exclusive pieces curated by me and my team. The store is a great showcase for the collection to be seen each season, and I'm hoping this will be the first of many Christian Siriano retail locations!"

Siriano boasts a long list of celeb fans and has dressed stars including Sarah Jessica Parker, Christina Ricci, Emily Blunt, Rihanna, Lady Gaga, Taylor Swift and Victoria Beckham.

Now that's fierce.

Originally published Aug. 1, 2012, at 11:21 a.m. PT