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Rihanna Gets Nearly Naked for New Armani Campaign

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Rihanna EMPORIO ARMANI

Is it hot in here or is it just us?

After all, Rihanna is, once again, flaunting her fabulous figure.

But this time it's not in a bikini in Barbados.

MORE: Rihanna Rings in the New Year With a Flash—of Her Pierced Nipple!

Instead, the sexy singer has stripped down to next-to-nothing as the face—and everything else, it seems—of Emporio Armani Underwear.

The new campaign comes on the heels of Ri-Ri's harder-edged pics that were unveiled last fall for the Italian fashion house's jeans collection.

Unlike those earlier pics, which had the pop star posing in a short blond wig, the latest shots show off a decidedly darker 'do and, naturally, quite a bit more skin.

Of course, Megan Fox struck a similar pose for Armani nearly a year ago to the day.

So who looks better in their unmentionables? Megan or Rihanna? Sound off below!

PHOTOS: Fashion Spotlight: Rihanna

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