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Rihanna Gets Nearly Naked for New Armani Campaign

Rihanna EMPORIO ARMANI

Is it hot in here or is it just us?

After all, Rihanna is, once again, flaunting her fabulous figure.

But this time it's not in a bikini in Barbados.

MORE: Rihanna Rings in the New Year With a Flash—of Her Pierced Nipple!

Instead, the sexy singer has stripped down to next-to-nothing as the face—and everything else, it seems—of Emporio Armani Underwear.

The new campaign comes on the heels of Ri-Ri's harder-edged pics that were unveiled last fall for the Italian fashion house's jeans collection.

Unlike those earlier pics, which had the pop star posing in a short blond wig, the latest shots show off a decidedly darker 'do and, naturally, quite a bit more skin.

Of course, Megan Fox struck a similar pose for Armani nearly a year ago to the day.

So who looks better in their unmentionables? Megan or Rihanna? Sound off below!

PHOTOS: Fashion Spotlight: Rihanna

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