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Gwyneth Paltrow, Coach Ad

Coach

If anyone was born to be the face and ever-toned body of a classic American sportswear brand, it's Gwyneth Paltrow.

And in her second collaboration with Coach, the fashion house's International Brand Ambassador didn't disappoint.

Two new candid print ads for the design house's heritage handbag spring 2012 collection were released today, and one look at Gwynnie in action is sure to inspire some serious purse envy…

Gwyneth Paltrow, Coach Ad

Coach

Just like her first campaign for Coach, this set of paparazzi-inspired shots was taken by Peter Lindberg in New York, and show Blue Ivy Carter's de facto auntie looking tanned, relaxed, without a hair out of place—basically, quite Gwyneth Paltrow-like.

Of course, the real stars of the campaign are the brand's Poppy Willis and Madison Lindsey bags that Gwyneth totes around—reportedly the spokesmodel's two favorite styles from the upcoming line.

Looking good, Gwyneth!