The campaign, called "All the World's a Stage," was shot by Nathaniel Goldberg at Rome's Cinecitta, and whether its the black-and-white of the photo, his perfectly tailored suit or that mysterious face that makes us stare and question what he's thinking about—us, of course—we can't stop looking.
We need more. Oh, surprise! We have more!
Gucci is obviously happy with choosing Franco to be the face of their brand, saying, "James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service," creative director Frida Giannini said in a statement.
"With Gucci's Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style."