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Rihanna Goes Blond for Armani: Love or Hate It?

Rihanna, Armani ad Armani

Rihanna, we barely recognized ya!

Armani Jeans unveiled the first ad in its new collaboration with the pop star, and the diva looks shockingly different.

Then again, surprising her fans is the "S&M" singer's M.O., no?

PHOTOS: Fashion Spotlight: Rihanna

In the the black-and-white photo, Ri-Ri rocks a short blond wig, baring her midriff in a cropped sweater and skintight black pants while strutting in front of a tough-looking car.

The last time we saw this fashion chameleon with yellow hair was back in early 2010.

Besides Rihanna's wig, though, we're not feeling that inspired by this pic. But the 23-year-old also signed on to be the face of the Armani Underwear campaign, so you know those are going to be hot and steamy!

What do you think of the babe's new ad: fierce or fail?

PHOTOS: Celeb Underwear Ads

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