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    James Franco Creates Invisible Art—Who's Buying It?

    James Franco DAVE M. BENETT/GETTY IMAGES

    If you're waiting to see what kind of crazy project James Franco takes on next, you won't. See it, that is.

    The actor-turned-director-turned-NYU professor-turned-experimental musician is balancing out his big monkey-business blockbuster with something far more, well, abstract: invisible art.

    Yep, that's right—James is now creating artwork that no one can see. So what is Franco's first unseen wonder?

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    A short film, duh!

    For those of you still scratching your heads, we'll try to explain the whole "invisible art" movement. Franco teamed up with art-duo Praxis for the launch of MONA—the Museum of Non-Visible Art—which is, as they describe it, "an extravaganza of imagination."

    The goal of MONA is to create a "parallel world built of images and words… [that is] not visible, but it is real, perhaps more real, in many ways, than the world of matter, and it is also for sale."

    Trust us, we couldn't make this up if we wanted to.

    Basically, for anywhere from $20 to $10,000—depending on how much you're willing to fork over—you can own a description of a movie, sculpture or whatnot that James Franco and his pals thought up.

    If you're still confused, well, that's the best we can do. Call us narrow-minded philistines if you must, but we tend to prefer our artwork in more tangible form.

    But back to James' project:

    The "movie," called Red Leaves, is based on a short story by William Faulkner and is meant to be "a portrait of a culture on the brink of destruction." So what made James decide to make this flick without ever filming, well… anything?

    "I originally intended this to be a film that would go to festivals," Franco explains in a video promo for the project. "But it got so expensive, you know, the budget was so high back then that I never realized it. So I've finally been able to realize it for this museum and now I consider it a piece of art."

    If only every Hollywood studios could get away with that kind of money-saving scheme!

    Well, at least it will be very hard for people to critique this latest stunt—you can't trash what you can't see, right?

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