But did it work?
Co-executors of the MJ estate, John Branca and John McClain, released a statement about Discovery's decision NOT to air their special, Michael Jackson's Autopsy: What Really Killed Michael Jackson, this month in Europe.
"The co-executors of the Estate of Michael Jackson are pleased that Discovery Channel made the correct decision in choosing to cancel this exploitative program. We are hopeful that this show will never run in any market in the future. While Discovery cited legal proceedings and our request as the reasons for its decision, none of this would have happened had it not been for the incredible passion displayed by countless Michael Jackson fans worldwide who knew they stood as one and that their voices could not be ignored."
Now the King of Pop can finally rest in peace...hopefully.