UPDATE: Hilton's rep, Dawn Miller, replies: "There is no merit whatsoever to any of these claims. We will pursue all of our defenses vigorously and any potential counter claims."
Paris Hilton is caught in a hairy situation.
The scenester has been sued for breach of contract by a hair extension maker she used to represent, who claims that she violated their deal by wearing a competitor's product while out and about in 2008.
And, considering she's photographed if she ventures two feet beyond her driveway, apparently someone caught her on film that night.
HairTech International is seeking $35 million in damages for fraud and deceit, unjust enrichment and breach of contract, among other things.
Not because that's what the company was paying Hilton, mind you, but because HairTech views her traitorous accessorizing as being directly destructive to its Hilton-spotlighting marketing campaign, according to the lawsuit filed Wednesday in Los Angeles Superior Court.
Hilton was paid $3.5 million to show off Dream Catcher Hair Extensions while partying, the complaint states.
Per the suit, the plaintiff also believes Hilton lost them $6.6 million in costs, revenue and brand-building by failing to appear at a launch party for the extension line in June 2007.
When she was in jail paying 23 days of penance for DUI.
HairTech claims that missed appearance, as well as a missed commercial shoot, was due to Hilton's "physical inability" to be present "as a result of chemical abuse and due to the fact that her hair was facetted with competitors' hair extensions," which wouldn't have been compatible with their products.
Yeah, but it was probably mostly due to the fact that she was in jail.
Hilton's reps haven't yet responded to the suit. Her dad, Rick Hilton, is also named as a defendant, as is Paris Hilton Enterprises.