Get ready to have your childhood ruined.
NBCUniversal Syndication Studios' new documentary Billion Dollar Babies: The True Story of the Cabbage Patch Kids promises to tell "the story you never knew," uncovering the dark side behind the beloved '90s children's doll.
"Before there was Black Friday, there was the toy craze that started it all," the new trailer teases before showing vintage footage of crazed parents in toy stores screaming, "I got the doll! I got the doll!"
As one commentator notes in the teaser, "The way in which people reacted in stores, this was new," another points out, "This is a story about the worst parts of capitalism."
But did you know Cabbage Patch Kids creator Xavier Roberts actually modeled the dolls after Kentucky folk artist Martha Nelson Thomas' original creations? "This nice lady created these dolls, and then this guy comes along," famed journalist Connie Chung explains in the trailer. "He steals the idea."
Narrated by Neil Patrick Harris, the doc features the first interview with Roberts in over 20 years.
"Doll hospitals, cabbage 'births,' a four-year legal battle over the origin of the idea and a billion-dollar toy brand that put the wheels of modern-day Black Friday shopping riots into motion," notes NBCUniversal Syndication Studios and Believe Entertainment's Sept. 20 announcement. "This is the unbelievable true story you never knew about the toy craze that started it all, the Cabbage Patch Kids."
Check out the trailer above before the film hits theaters Nov. 24 (Black Friday).
And former Cabbage Patch owners can also get involved with the documentary. As for how, fans can also submit photos of themselves with their dolls for a chance to be included during the closing credits of the film in theaters.
Speaking of the '90s, keep reading to see which of your former kid icons recently reunited at '90s Con.
Donna & David 4Ever
Tori Spelling and Brian Austin Green from Beverly Hills, 90210 reunite at 90s Con in Tampa, Fla. in September 2023.
Family Matters Reunion
Kellie Williams, Reginald VelJohnson, Jo Marie Payton reunite at 90s Con in Tampa, Fla. in September 2023.
Sabrina, the Teenage Witch Reunion
Beth Broderick, Melissa Joan Hart, Caroline Rhea reunite at 90s Con in Tampa, Fla. in September 2023.
Halloweentown Reunion
Kimberly J. Brown and Daniel Kountz reunite at 90s Con in Tampa, Fla. in September 2023.
Matthew Lawrence
The actor appears at 90s Con in Tampa, Fla. in September 2023.
Backstreet's Back Again
Backstreet Boys members AJ McLean and Howie Dorough appear at 90s Con in Tampa, Fla. in September 2023.
Caroline Rhea, Elisa Donovan, Nate Richert, Melissa Joan Hart, Jenna Leigh Green and Beth Broderick pose for a group pic.
Drew Fuller, Brian Krause, Dorian Gregory, Shannen Doherty, Rose McGowan and Holly Marie Combs pose together.
Lori Beth Denberg, Danny Tamberelli, Kenan Thompson and Kel Mitchell reunite.
Rebecca Gayheart, Ian Ziering, Tori Spelling, Jennie Garth and Jason Priestley gather for a pic.
Full House Reunion
Full House creator Jeff Franklin joins stars Scott Weinger, Dave Coulier, Andrea Barber, Candace Cameron Bure and Jodie Sweetin for a panel on the beloved sitcom.
Danny Tamberelli, Lori Beth Denberg and Kel Mitchell appear together.
Nice to see you, Preppy! Mark-Paul Gosselar and Mario Lopez appear together.
The Clueless alum arrives at 90s Con.
Wonder Years's Winnie Cooper poses on the carpet.
The Hocus Pocus actress is all smiles.
(E! and NBCUniversal Syndication Studios are both part of the NBCUniversal family)