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Steve Martin, Alec Baldwin

AP Photo/Mark J. Terrill

The world's biggest movie lost the biggest prize, but Avatar might have been a winner for the Oscars.

The early TV ratings suggest last night's James Cameron-denying Academy Awards drew a larger audience than 2009's show. 

Steve Martin and Alec Baldwin are free to take the credit. But as Billy Crystal could tell you—he of Oscar's titanic Titanic ceremony—it's good to host in the same year as a Cameron record setter.

Stay tuned for more details…

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Relive the show's big moments in our 2010 Oscars: Winners! gallery.