Kate Upton, Sam Edelman Ad Campaign

Sam Edelman

Kate Upton is proving she can rock more than just a bikini.

The Sports Illustrated cover girl, who has been making a seamless transition into the fashion world as of late, just became the face of Sam Edelman's new digital and print advertising campaign.

And a stunning face it is. 

In one of the nostalgic black-and-white shots, Upton sits surrounded by Sam Edelman flats, showing off her killer curves as she gazes into the distance.

"I've loved Sam Edelman shoes for a long time, so shooting the ad campaign was a lot of fun for me," Upton told Women's Wear Daily

Kate Upton, Sam Edelman Ad Campaign

Sam Edelman

Upton's love for the brand's kicks paid off when the 20-year-old model was called in for the gig after she was spotted wearing a pair of Sam Edelman boots.

"It felt like the right time," Sam Edelman adds. "We had a major ad campaign with Charlotte Kemp Muhl 18 months ago. It carried us for a long time. [By choosing Kate,] it was a hell of a decision to go with an indie girl."

The campaign, shot by David Lipman, reportedly pays tribute to Edelman's urban heritage and will be rolled out six months.

  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.