Malin Akerman, The Watchmen

Warner Bros. Entertainment

Watchmen grossed an estimated $4.6 million in Friday midnight screenings, Exhibitor Relations reported today.

"It's not high. It's a decent gross for the [two-and-a-half-hour-plus] running time," says Jeff Bock, a box-office analyst for the company. The numbers, he adds, "don't tell us it's going to be a huge blockbuster."

Bock says the take signals somewhere around a $46 million to $50 million three-day gross, a debut that would put it in the neighborhood of Batman Begins, Superman Returns and Wanted, to name three comic-book releases, but leave it out of the reach of director Zack Snyder's 300, which bowed with $70.8 million in 2007.

Among other recent midnight-launched movies, Watchmen came up short of Twilight ($7 million), and, unsurprisingly, a very long ways away from The Dark Knight (record $18.5 million.)

  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.