Blackpink

Han Myung-Gu/WireImage

Congratulations to BLACKPINK!

The K-pop group—which includes members Jisoo, Jennie, Rosé and Lisa—is making history with their new music video for their song, "Kill This Love." The new visual, directed by Hyun Seung Seo and posted on YouTube on Thursday, received nearly 50 million views in just 24 hours, the biggest YouTube debut for a group, ever! It's also the biggest debut of the year so far on YouTube!

"We can confirm BLACKPINK's music video for 'Kill This Love' set an all time record for the biggest YouTube Premiere with over 979,000 peak concurrents," a YouTube rep tells E! News.

On top of that, the beloved group's new five-song EP, Kill This Love, was also just released today. The tracks on the EP include single "Kill This Love," which is currently dominating the iTunes charts, as well as "Don't Know What To Do," "Kick It," "Hope Not," and "DDU-DU DDU-DU (Remix)." 

In just a number of days, the girl group, who first made their debut in 2016, will take the stage at Coachella.

At the music festival, BLACKPINK will make history again by being the first K-pop girl group to take the stage at Coachella. Shortly after their festival appearance, the group will kick of the North American leg of their world tour.

You can check out BLACKPINK's record-breaking music video for "Kill This Love" above!

Stay pop cultured with E! News weekdays at 12PM, 7PM & 11PM

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.