Taylor Swift's rapid-fire method of releasing new singles and videos appears to be paying off.
After months of staying out of the spotlight and three years after taking a break from releasing music, Swift made a social media music comeback in August with a new single, lyric video and full music video "Look What You Made Me Do," an electro-pop single about betrayal and power. She also announced a new album, Reputation, due to hit stores on November 10.
In September, she dropped a second single, "...Ready for It?" and released a music video for it last week.
Also in October, she released a third single and music video, "Gorgeous."
Swift released a fourth new single, "Call It What You Want," and an accompanying lyric video on her YouTube Vevo channel on Thursday at midnight.
Rihanna has not released a solo single in more than a year.