Prince William, Prince Harry and Duchess Kate Middleton are throwing a few punches in favor of a cause dear to their hearts.
The royal trio arrived together to Queen Elizabeth Olympic Park in east London to officially launch the Heads Together campaign, which champions against the stigmas surrounding those struggling with mental health. The campaign connects a network of various organizations, including homeless charities and emergency response teams, to work toward improving conversations and resources surrounding those affected and their families.
"Through our work with young people, emergency response, homeless charities, and with veterans, we have seen time and time again that unresolved mental health problems lie at the heart of some of our greatest social challenges," the Duke of Cambridge said before the crowd Monday.
"Heads Together wants to get people talking. The more we talk about mental health, the more normal the topic becomes, and the more we feel able to open up and seek support," he continued.
As a part of Monday's launch activities, Prince William, Prince Harry and Duchess Kate put on some boxing gloves, stepped into the ring and gave it their best jabs, thanks to an event sponsored by Mind, another organization partnering with the Heads Together campaign. The charity encourages physical activity as a method to improve mental health.
Therefore, as the 2017 Virgin Money London Marathon Charity of the Year, hundreds of runners are also expected to turn out and raise awareness at a race in London next April.
In addition to a charitable cause, the moment is a milestone for the three as it marks the "biggest single project Their Royal Highnesses have undertaken together," Kensington Palace said in a statement obtained by E! News.
This year has also been a major time for mental health awareness in Britain, particularly supported by the royal mother of two.
As the royal patron of Place2Be—another partner of the race—the Duchess of Cambridge has promoted counseling for children in schools since the start of 2016. As a digital initiative for the cause, Middleton also launched a series coined Young Minds Matter on The Huffington Post, which she promoted as the guest editor in February.
"Like most parents today, William and I would not hesitate to seek help for our children if they needed it. We hope to encourage George and Charlotte to speak about their feelings, and to give them the tools and sensitivity to be supportive peers to their friends as they get older," she wrote in a blog post on the website.
"We know there is no shame in a young child struggling with their emotions or suffering from a mental illness."