Note to Hoda Kotb's boyfriend: If you're planning on proposing to her, skip the skywriting.
The co-host of NBC's Today show's fourth hour opened up to E! News at The Hollywood Reporter's annual 35 Most Powerful People in Media celebration Wednesday about her ideal engagement. Kotb, 51, has been with boyfriend and financier Joel Schiffman, 58, for about three years.
"I don't like, I don't like bells and whistles and planes flying overhead and flash mobs," Kotb said. "I don't, I feel like there's certain things in life that are intimate and um, between two people. So sort of I like that, I like it more low-key."
The veteran newswoman made her comments four days before she had a sweet birthday message to her beau projected on the jumbotron at a packed Madison Square Garden as they attended a New York Rangers game.
"Happy Birthday Joel! Love, Hoda," the sign read.
Kotb was previously married for two years to Burzis Kanga, head coach of men and women's tennis at the University of New Orleans, after dating on and off for more than a decade. The two divorced in 2007.
Kotb had kept Schiffman's identity a mystery for months before she revealed his name on TV in 2015, after previously referring to him as "Boots." This past January, Kotb talked to E! News about finding love, saying she is "not sure" if she would ever get remarried.
"I've gone down that road once, so I would've normally said, 'Definitely not,' so the fact that I'm saying, 'I don't know' is saying something," she added.
"My last risky move, and I don't call it a risky move anymore, was falling in love," Kotb said. "There is something about the later-in-life portion of the program. You meet someone and you think to yourself, 'Wow, I didn't know I could feel like this at my age.'"
(E! and NBC are part of the NBCUniversal family.)