Drake's ''Hotline Bling'' Loses a Bit of Its Sex Appeal in New Super Bowl 2016 Commercial

Rapper stars for T-Mobile’s game day ad

By Kendall Fisher Feb 02, 2016 4:54 PMTags
Drake, Super Bowl, T-MobileYouTube

As if we haven't already gotten tired of hearing Drake's "Hotline Bling" every time we turn on the radio, it will now be blaring through our televisions on Super Bowl Sunday.

T-Mobile just released their ad for the big game, which features the rapper back in his turtleneck and Timberlands, doing his strange dad-like dance moves from the song's hit music video…except this time around, he plays a bit of a (pretend) corporate sellout.

Halfway through one of his verses from the song, a bunch of people in suits from an unnamed phone carrier service stop the Toronto-native and ask him to change his lyrics in order to incorporate their crazy restrictions, rules and charges.

"I love changes," a grinning Drake sarcastically obliges, sparking memories of his acting days on Degrassi. "These changes don't ruin the song at all!"

Meanwhile, this is the most recent commercial to have been released leading up to the big game. So far brands like AXE, Acura and Colgate have also debuted their ads.

The commercials  are always one of the biggest attractions of the day, and for some people, the only reason they stay tuned for the game. In fact, the ads are so popular that the average cost of a 30-second slot rang in at a whopping $5 million this year.

Getty Images

The game will also feature a huge halftime show. Pepsi announced in early January that Beyonce will be joining Coldplay for the highly-popular performance, confirming rumors we had all been hoping were true!

A source just told E! News exclusively at the time, "Beyonce has been in the talks to perform for sometime but it was all top secret. Beyoncé is very excited to be at this year's big Super Bowl. She can't wait."

Neither can we!