Kardashian Kids Clothing Line Is Really Happening—See the Behind-the-Scenes Pics!

Famous family expands empire to market younger fans

By Jennifer Chan Jan 24, 2014 8:16 PMTags
Kardashian Kids LineInstagram

Oh, how kute is this?!

Kim Kardashian, Khloé Kardashian and Kourtney Kardashian are designing a children's clothing line aptly named Kardashian Kids, coming soon.

The famous family has been rumored to be creating an adorable line for little ones for some time now, and after quite a bit of social media teasing this week, a rep for the brand confirms to E! that it truly is happening!


Given that the growing family already has a few photogenic tots (Mason and Penelope Disick, and of course little North West) to draw inspiration from, it's only natural that the stylish sisters would expand their empire in this direction.

The Kardashians have achieved considerable success with their clothing lines for Sears and Lipsy, so we're pretty sure this endeavor will prove profitable, too.

There's already an official Twitter account (@kkidsofficial) representing the brand, so we couldn't help but take a gander at some of the intriguing behind-the-scenes snaps from their photo shoot.

We spy plush leopard-print blankets and matching pajamas, and the pint-size model used in the campaign is undeniably adorable with her curly blond locks and sweet disposition.

We can't wait to see the entire line!

Would you buy the Kardashian Kids collection? 

Tune in for an all new Keeping Up With the Kardashians Sunday at 9 p.m. only on E!