Kim Kardashian, Pure Honey

Courtesy of Pure Honey

You glow, girl!

Kim Kardashian has been laying low since welcoming North West on June 2, but that doesn't mean she hasn't been keeping busy.

In addition to spending mommy time with her daughter and filming with her family, she's also been moving forward with her fifth fragrance, Pure Honey.

The star glows in a gorgeous ad for the new scent, which is a little bit of a departure  from her previously sexy perfume campaigns.

"I wanted Pure Honey to be both light and sweet but also powerfully seductive," says Kim. "As women we all have these dual natures. We can be girly and playful but also tempting and captivating at the same time. Combining the two elements was the perfect way to capture our full femininity. I created it to be delectable and craveable, like all beautiful women are."

To that note (literally), the perfume is a sweet blend of red rose, freesia, coconut, vanilla, and yes, honey.

What do you think of Kim's latest ad?

PHOTOS: More celeb fragrances

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