Emma Roberts, Katie Holmes, Kohls Dress

Kohls; Jemal Countess/WireImages

Get a head start on your holiday shopping, ladies! The much-anticipated Narciso Rodriguez for Kohl's collection launches today, and it's seriously too good to pass up. The designer unveiled his affordable limited edition capsule collection a few weeks ago in New York, and style mavens Katie Holmes and Emma Robertsturned heads wearing his sophisticated designs.

Holmes looked incredible in a curve-hugging black dress with ruched detailing (now just $49), while Roberts donned a festive berry-toned color-block shift dress (reduced to $42) for the occasion.

At first glance, we'd never guess these standout pieces came from Kohl's! Other covetable items in the line include chic peplum tops, coated cable knit sweaters, mod-inspired crop jackets and plenty more color-blocked frocks for all. That being said, you better act fast, fashionistas! Kohls.com is offering a tempting 30% off the entire collection today to kick it off, so it's safe to say they'll be selling out soon. 

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