Justin Bieber has his Adidas, all right.
The "Baby" crooner is expanding his burgeoning business empire after signing a deal to be the shoe company's new spokesman. Specifically, he'll be hawking Adidas' NEO Label, for which he's holding a competition for fans to find his gold sneakers.
"Big News! I'm now working with @adidasNEOlabel. Find my gold shoes online and u could bring them to me in person!!" Bieber tweeted this morning.