How Gisele Bündchen Blocks Out the Noise on Social Media

Gisele Bündchen told E! News at IWC Schaffhausen's Art Basel event about her mindfulness routine, including how she intentionally chooses to block out "mindless things" on social media.

By Gabrielle Chung Dec 08, 2023 11:20 PMTags
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Gisele Bündchen has no time for negativity.

That's why the supermodel has a timer on her phone to cap her social media usage, ensuring that she only uses it improve her mindfulness such as looking up cooking recipes and gathering home decor inspiration.

"I spend maybe an hour a week on social media," Gisele—who is an ambassador for IWC Schaffhausen—exclusively told E! News at the luxury watch brand's Art Basel event Dec. 8. "Otherwise, we become addicted to it. So, I think we have to be mindful of that."

And same goes for son Benjamin, 14, and daughter Vivian, 11, who she shares with ex Tom Brady. As the 43-year-old explained, their kids' access to social media is also limited so they can use their time wisely.

"Time is the most important thing you have—it's your biggest currency," Gisele put it. "If you fill your time with things that are mindful and that you intentionally choose, you would spend less time doing mindless things that are a waste of time."

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For the Brazil native, that means putting the phone away at 9 p.m. every night for more time with family.

"I have a very tight schedule, I have a lot of things in my day," she said. "Being with my kids is so much more important."


Getty Images IWC Schaffhausen

Being offline is also an opportunity to recharge.

"Taking my rest is something I've learned" Gisele, who has been vocal about the importance of self-care, shared. "Having the time to really rest has been a big thing for me."

While sleep, exercise, mediation and a healthy diet with plenty of hydration are aspects of her personal routine, Gisele said the key to wellness is "spending the time with people that you love."

"Because that brings joy," she noted. "You can't forget the joy."

—Reporting by Carolina Gonzalez

To see Gisele's cutest moments with her kids, keep reading.

Music to Her Ears

Gisele Bündchen is showered with kisses from son Benjamin and daughter Vivian, who she shares with Tom Brady.

Sun's Out

The trio gets silly during a beach vacation.

All Smiles

Gisele and her kids share a laugh.

Like Mother, Like Daughter

It looks like Vivian has inherited her mama's love of yoga.

Football Star

Benjamin, who is following his dad's footsteps into football, receives a kiss from his mom after a game.

Snuggle Season

There's nothing more heartwarming than a mother-daughter snuggle.

All Grown Up

Gisele proves her son's all grown up with this photo of the two back-to-back.

Chasing Waterfalls

Gisele and Vivian share a cute moment during a 2023 vacation to Brazil.

Sleepover With Mom

The supermodel gets a sweet wake-up call from her daughter.

Yoga Buddies

Gisele and Benjamin practice yoga by the beach.

The Sweetest Thing

A mother's kiss is sweeter than a popsicle. 


Gisele sneaks in a kiss after her son gives her a piece of his artwork as a gift.

My Little Pony

Gisele and Benjamin takes the horses for a walk down the trail.

Soccer Mom

Gisele gets into the spirit by cheering on her favorite team and holding onto daughter Vivian.


Lake Viewing

Gisele shows her daughter the beauty of the natural outdoors.


Beach Babes

Gisele and the kids enjoy a nice day by the beach.

Story Time

Benjamin appears engrossed as his mother reads him a story.



The whole family lets loose together and has fun playing.

Sunset Session

Benjamin is clearly a yoga enthusiast as he hangs with his mom on the beach at sunset.

Game Night

Gisele and the kids make sure to support their dad during his big football game.

Reaching for the Sky

Vivian tries to imitate her mother's every move during a yoga session.

Mommy & Me

Gisele lifts her little one up into the air during a carefree beach day.

Mom Chic

Even when she's getting her makeup done and breastfeeding her baby, Gisele looks stylish as ever.


Gisele shares her love of a healthy lifestyle by leading Vivian in an outdoor yoga session.

Baby Yoga

Gisele loves doing everything with her kids, even involving them in her fitness routine.

Finding Nirvana

Vivian attempts her best yoga pose next to her mother.

Multitasking Mama

Gisele makes it look so easy being a mom.

Stylish Duo

Gisele and Benjamin make a stylish duo with her chic shades and his cool hat.

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