From her revelations about competition among her fellow female network stars during her time on Today to her thoughts on her disgraced former co-anchor Matt Lauer, from what she didn't reveal about Ruth Bader Ginsburg following a 2016 interview to what she was all too happy to share about Prince Harry, the tidbits that served as preview fodder didn't just drum up anticipation for her 500-page book, Going There.
Rather, all that tea-spilling has had critics and fans alike wondering what sort of game the veteran journalist and TV personality has been playing at all along.
"I couldn't imagine writing something that wasn't honest and radically transparent," Couric told Today's Savannah Guthrie this month during the most personal stop on her press tour. "I didn't want to do a victory lap or my greatest hits. I think I've had an extraordinary life. I've had incredible opportunities…. I've had huge successes. I've had some pretty public failures, too."
Noting how she has always had a lot of perfect strangers telling her that they feel as if they know her personally thanks to her decades on television, Couric explained, "I wanted to share the messy parts, what real life was like."
So, readers, she went there.
And we turned the pages at rapid speed to give you a rundown of the book's most eye-opening bombshells, including a not-all-that-long-ago decision she made that kept her up at night:
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Going There by Katie Couric
Katie did not hold back in her tell-all book, which is available in hardcover, paperback, audio book, and Kindle formats.
—With reporting by Beth Sobol
(E! and NBC are both members of the NBCUniversal family.)
(Originally published Oct. 26, at 9:25 a.m. PT)