20 Brands Supporting the AAPI Community

If you're wondering how to help the Asian American community, purchase something from one of these brands that are giving back!

By Emily Spain Mar 22, 2021 7:51 PMTags
E-comm: Brands Supporting the AAPI Community

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The recent surge in hate crimes committed against Asian Americans has prompted worldwide outrage and left us all wondering how we can best help the Asian American and Pacific Islander community now and every day moving forward. While celebrities like Sandra Oh and Lana Condor are using their platforms to spread awareness of the unspeakable crimes committed against the Asian American community, you can also play a part in helping end the violence and discrimination. One way you can help is buying from one of the many brands that are actively supporting AAPI causes. Before you stock up on beauty products, phone cases, clothes or houseware this month, try to find a brand that is donating profits to organizations helping the AAPI community.

To make it even easier to support our Asian American friends and family, we've rounded up 19 brands who are supporting causes that will directly help the AAPI community, spread awareness and prevent further violence. And we included some product recommendations, too!

20 Fabulous Holiday Gifts From Asian-Owned Brands


You've probably seen your favorite celebs rep evolvetogether's face masks, and now you can get one and give back in the process! For every We Stand Together mask purchased, the brand will donate to nonprofits like the ACLU and Asian Americans Advancing Justice. This set includes 30 disposable single-use matte black masks and two sustainable mask keepers for on-the-go storage.

The Woobles

In addition to selling the cutest crochet kits, The Woobles co-founders Justine and Adrian have taught 40,000 customers how to crochet since July 2020 on their online learning platform for crochet. In response to the increase in hate crimes against the AAPI community, the brand is donating to Asian Americans Advancing Justice. May we suggest picking up the Bunny Crochet Kit for Easter baskets!

Better Off Alone

50% of the proceeds from Better Off Alone's "Stop Asian Hate" mask will go towards nonprofit organizations such as GoFundMe for AAPI and additional organizations. Made with 100% cotton fabric, this mask will help you stay safe while giving back to meaningful causes.


Mo Mi founder Diane Reade uses her heritage and time spent living, working and traveling in Europe and Asia as inspiration for her incredible line of haircare products! So stock up on new hair products and rest assured your purchase will be going towards a good cause. Mo Mi is donating to Stop AAPI Hate.

Pink Moon

Now through 3/25, Pink Moon will be donating 50% of sales from of the Pink Moon Collection to Send Chinatown Love! May we suggest the Pink Moon Bathing in Moonlight Set that includes Malaya Organics Lavender Vanilla Bath Salts, Midnight Melody™ Body & Hair Oil and a raw Rose Quartz Stone. Talk about the ultimate self-care kit! Additionally, $1 from each sale of this limited-edition kit will be donated to the Global Fund for Women, a foundation that stands up for the human rights of girls and women worldwide.

Strange Bird

Strange Bird is a plant based and crystal charged beauty brand that combines ancient Chinese beauty traditions with high vibrational alchemy. Whether you use the Inner Clarity Cleanser or the Inner Balance Serum, every product will inspire you to make your skincare routine a sacred ritual. To celebrate founder Tina Chow Rudolf's 40th birthday on Saturday March 27th, the brand will be donating 40% of sales to Support the AAPI Community Fund.



HEYMAEVE, founded by Alicia Sandve, offers a unique selection of 18k gold plated, water resistant, hypoallergenic and nickel free jewelry. The brand is donating $10 from every sale of their Excuse You Necklace, My Property Bracelet, Money Pin Earrings, and Fifth Avenue Earrings to @CafeMaddyCab, an organization that provides free cab rides for the vulnerable and elderly members for the AAPI community, and Free safety alarms for AAPI elderly in NYC, an initiative kickstarted by Carolyn Kang.

Rendall Co.

Southeast Asian American co-founder Syama pivoted her home goods business to making premium face masks at the beginning of the pandemic. The brand works with AAPI chefs and hospitality owners as well as organizations that serve vulnerable communities through donations of face masks for each face mask sold.


The hormone-conscious skincare brand features K-Beauty innovation and traditional, clean, EWG-verified ingredients that results in healthier looking and feeling skin. Founded by Julie Park, a proud daughter of immigrants and a Korean-American, Knours. will be donating 10% of sales for the rest of the month to NAPAWF to show their solidarity with fellow Asian American Women.


The US-Korean cult streamlined skincare brand combines science with clean, clinically proven actives. Now you can stock up on best-selling skincare products knowing the brand is actively supporting the AAPI community. VENN donated to Asian American Legal Defense & Education Fund and Asian American Advocacy Fund.


Haerfest, which was founded by two Korean Americans, is donating 100% of the profits from the first production run of their "Nothing Changes if Nothing Changes" t-shirts to Stop AAPI Hate, a coalition addressing anti-Asian hate amid the pandemic.


Founded by Taiwanese-born sisters, Julie Kuo and Connie Kuo, AVRE offers an incredible selection of sustainable shoes. Recently, the brand created a Stop AAPI Hate Campaign called "My Asian Sisters and Brothers" to encourage others to amplify the important message: Hate, against anyone in any form, is the common enemy.

Madewell & J.Crew

J.Crew and Madewell are making a total donation of $50,000 to support AAPI Women Lead. Both brands offer an incredible selection of apparel, so now you can build your spring wardrobe knowing your purchase is making a difference.


Upgrade your phone case while giving back! Casetify is donating 100% of net proceeds from the all-Asian artist collection to Stop AAPI Hate now through April.


Tarte announced on their Instagram that they donated to Act to Change, a nonprofit organization working to address bullying, including in the Asian American and Pacific Islander community. So, now when you stock up on your Tarte beauty essentials this month, you'll be helping an incredible cause.


Sephora announced in an Instagram post that they are supporting Act to Change and their mission to address AAPI harassment. We suggest picking up something from the Coach x Sephora Collection!


Now through 3/31, PopSockets is partnering with the nonprofit Beyond Differences to support their Stand Up For AAPI Youth initiative as part of the company's Poptivism program. When you purchase one of Asian-American designer Angie Yim's PopGrips, PopSockets donates 100% of sales to Beyond Differences.


Material is donating 50% of profits from the To Pó-Po with Love and Reimagine Justice reBoard styles to Heart of Dinner and Drive Change.

Glow Recipe

Asian-owned Glow Recipe has donated $20K between Act to Change and the AAPI Community Fund. While we love all of their products, we suggest stocking up on the Banana Soufflé Moisture Cream.

Milk Makeup

On their Instagram, Milk Makeup announced, "We have donated $50,000 to the AAPI relief fund at gofundme.com/AAPI, which distributes donations to verified grassroots organizations supporting AAPI communities across the country. Ongoing, Milk Makeup will also be matching donations made by our staff to organizations of their choosing." 

Farmacy Beauty

Farmacy Beauty donated $10,000 to Stop AAPI Hate and Heart of Dinner. And while you browse the brand's must-haves, we suggest trying the Honey Halo moisturizer, it's so good!

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