Kylie Jenner's PUMA Ads Have Arrived

KUWTK star is the face of the athletic company's new sneaker

By Francesca Bacardi Mar 14, 2016 4:20 PMTags
Kylie Jenner, PUMA FierceLauren Dukoff

Feeling sporty?

PUMA revealed to E! News in February that Kylie Jenner was teaming up with the athleticwear company for a new Spring/Summer line. One month later, Kylie's ads have arrived.

The two photos show Kylie wearing PUMA's new sneaker called the PUMA Fierce, which the company describes as a "lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling." The slip-ons feature ankle cut outs that seem to allow for more flexible movement.

In the first ad, the Keeping Up With the Kardashians star sits on the ground next to a leather medicine ball. She pairs her black sneaks with a blue sports bra and patterned blue spandex. In the second ad, Kylie puts her athletic self on display as she does ab twists with the medicine ball in hand. She's still wearing her high-waisted spandex and Fierce sneakers.

Lauren Dukoff

"PUMA is putting a great deal of focus and emphasis behind our women's business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women's training," said Adam Petrick, Global Director of Brand and Marketing for PUMA, in a statement. "Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign."

Kylie teased her new campaign on Snapchat just last week, showing off her head-to-toe branded look while keeping the sneakers concealed. The campaign launches April 1, so we'll just have to wait and see what other photos the E! star will release. In the meantime, we have these two ads and her social media teases.

What do you think of PUMA's new sneakers?

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