Latinx-Owned Beauty Brands to Support Now and Forever

Need a reason to shop for new beauty products? Take a look at these amazing Latinx-owned brands. From vibrant lipsticks to nourishing skincare, there's a little bit of everything for everyone.

By Alyssa Morin Sep 18, 2021 11:00 AMTags
Ecomm: Latinx-Owned Beauty Brands to Shop

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If we're being honest, we don't really need an excuse to shop for new beauty products. This month, however, we actually have a good reason to spend our hard-earned money now that Hispanic Heritage Month (or Latinx Heritage Month, as it's been referred to in recent years) has officially kicked off. 

There's no better time to celebrate the Latinx community. And luckily, there's a range of Latinx-owned beauty brands available to browse online and in-store, making it easy to show your support during and after the holiday.

Becky G, Selena Gomez and other stars have recently entered the beauty space with makeup items that have quickly become holy grails. Plus, brands like Luna Magic, Bomba Curls and Sweet Street Cosmetics offer products that will not only pack a punch, but it'll make you feel like a true chingona.

With that, add a few more beauty goodies to your collection with our list of brands below!

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Latinx-Owned Fashion Brands That Should Be On Your Radar

Vive Cosmetics Qué Matte Liquid Lipstick in Chingona

Founded by Latina powerhouses Joanna Rosario and Leslie Valdivia, it's no wonder Vive Cosmetics' liquid lipsticks pack a powerful punch. Each formula is smudge-, transfer- and beso-proof—and with fun shades like Chingona, Amor Eterno and La Patrona, you'll most certainly want to pucker up.

Reina Rebelde Bonita Bandera Blue Liquid Eyeliner

Swap out your black liquid liner for something vibrant like Reina Rebelde's bright blue creation. The fine point tip will allow for precision, while the audacious color will make sure all eyes are on you.

Mia Del Mar Mia Glow Skincare Essentials

Want to fine-tune your routine but don't know where to start? Mia Del Mar has you covered with its essentials kit, which includes a glycolic face wash, deeply nourishing moisturizer and silicone-free primer. From Miami-inspired packaging to vibrant shadows and cheek palettes, the brand is providing playful and practical beauty for mamitas everywhere.

Treslúce Beauty I Am Shadow Palette

Becky G recently came out with her own line of beauty goodies that "celebrates her Latinx roots, with a mission to uplift the community through authentic and true representation." Not only does Treslúce Beauty feature artful packaging representative of Mexican culture, but the I Am Shadow Palette is a makeup lover's dream. From vibrant shadows in blue, green and purple to everyday shades like brown and beige,  

Reina Skincare Queenly Glow Body Oil

Say goodbye to dry and dehydrated skin because Reina Skincare knows the importance of hydration. From serums to body oils and face masks, each product is made with natural ingredients.

When the founder realized her own beauty needs weren't being met, she filled a void in the market, sharing, "After suffering from acne for years, our founder, an Afro-Latina, wanted to offer products that were natural, effective and represented a part of her that is deeply rooted within her."

Melt Cosmetics Digital Dust Duo Blush

All the buzz! Since 2012, Lora Arellano and Dana Boma have brought bright and bold makeup to the industry with Melt Cosmetics. Take one look at their radiant blush duo, and you'll see what we mean.

Beautyblender Makeup Sponge

The Beautyblender makeup sponge is a best-seller for a reason. From the soft, pillowy texture to the egg-like shape, the tool blends makeup flawlessly and efficiently. The brand has since expanded its line to creamy blushes, long-lasting foundations and more.

Elaluz Lip and Cheek Stain

For the person on the go, the Lip and Cheek Stain from Elaluz by Camila Coelho is all you need for a glam look in seconds. The multipurpose product creates the illusion of just-bitten lips and perfectly flushed cheeks. Complete your makeup with the Stick Bronzer and Cali Queen Face Palette.

Alamar Cosmetics Spanglish Pressed Pigment Palette

For those days when you want that extra oomph, swipe on the Spanglish Pressed Pigment Palette. Featuring four eye-catching shimmers and four matching mattes (which makes it easy to use as transition shades), this product has it all.

Rizos Curls Refresh & Detangle Spray

Searching for products to fill her curly needs, Julissa Prado decided to take matters into her own hands—or rather, her own hair. Rizos Curls offers a range of hair care products for "defined, bouncy, shiny, frizz-free, soft [and] voluminous curls." Show your curls love with the Refresh & Detangle Spray, Pink Detangling Flexi Brush and Light Holding Gel.

Wing Queen Liquid Liner

Whether you're an eyeliner pro or a beginner, the Wing Queen Liquid Liner is designed to be fuss-free with its fine tip applicator and slender packaging. Plus, founders Natalia Durazo and LaLa Romero made sure it was ultra-pigmented and long-wearing, claiming it's "d--k-proof, chillona-proof and smudge-proof."

Bomba Curls Dominican Forbidden Oil

Give your hair some extra T.L.C with Bomba Curls' Forbidden Hair Oil—which has a five-star rating. Founder Lulu Cordero brought her brand to life after "suffering from severe traction alopecia."

According to the website, Cordero "wanted to share the tightly kept Dominican beauty secrets used by generations of women to naturally boost growth and maintain fullness with the world."

Sigma Beauty Cor-de-Rosa Eye Shadow Palette

Sigma Beauty's offerings are full of innovation and fun. Power couple Dr. Simone Xavier and Rene Xavier Filho—a scientist and an engineer—are the masterminds behind the brand's durable brushes, cult-favorite cleaners and beauty products like the Cor-de-Rosa Eye Shadow Palette.

Dezi Skin Claro Que C Vitamin C Glow Serum

YouTube star turned beauty founder Desi Perkins launched Dezi Skin with a bang. In fact, the Claro Que C Vitamin C Glow Serum quickly became a fan favorite with its power-packed ingredients. It's not only made with 15% pure vitamin C, but it also includes a mixture of Mexican plum fruit, avocado extracts and more.

Rare Beauty Soft Pinch Liquid Blush

Selena Gomez knocked it out of the park with Rare Beauty. Everything from the brand's 48 foundation shades to the highly pigmented liquid blushes will quickly become holy grails in your makeup collection. Even Rare Beauty's new launches, like its volumizing mascara and brow duo, are total stars. 

Luna Magic Matte Liquid Lipstick in Bon Bon

Light up any room you walk into when you throw on Luna Magic's makeup. The Matte Liquid Lipstick in Bon Bon and Uno Eyeshadow Palette will most certainly make you stand out. 

Created by Dominican-American sisters Mabel and Shaira Frías, Luna Magic is all about marching to the beat of your own drum. According to the site, the siblings "created a vibrant brand that celebrates their mutual love for their multicultural heritage, Latin culture and music—in living color."

Botanika Beauty The Hydrator Curl Cream

Quench your hair's thirst with Botanika Beauty's The Hydrator Curl Cream. Plus, know that each product is made with self-care in mind.

"Inspired by the botánica stores found across densely populated Latinx communities, Botánika Beauty was created to meet a social niche and link us to the beauty rituals of our past," a message reads on its site. "Our brand is more than just a haircare line; it's a collective that celebrates our beauty traditions with today's modern approach."

Lights Lacquer Talk to the Hand Bundle

Nailed it! Influencer Kathleen Lights is giving beauty lovers lavish, lively and healthy nails with Lights Lacquer. Give your claws some love with the brand's must-have kit, Talk to the Hand Bundle. Want to add a little more pizzazz to your manicure? Shop its nail stickers, festive Who Did It? collection and more.

Araceli Beauty Azteca Eyes Eyeshadow Palette

An eyeshadow palette that offers versatility, high-pigmentation and a celebration of the culture? Yes, please. The brand's Azteca Eyes Palette offers six earthy tones, in matte, foil and shimmer finishes.

Social media star and founder Araceli created her eponymous line as a way to offer "wallet-friendly" and "easy-to-use" products that pack a punch.

Joaquina Botánica Orquídea + Vitamin C Hydrating Glow Oil

Joaquina Botánica's Orquídea + Vitamin C Hydrating Glow Oil leaves the skin hydrated, plump and luminous with its blend of botanicals. For example, orchid and bakuchiol help with hydration and elasticity, while vitamin C brightens the complexion.

Next up: Shop these Latinx-owned fashion brands during Hispanic Heritage Month and beyond. 

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