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Protein World, Ad

Protein World

Not only does Ashley Graham look gorgeous, but she's also using her curves to do some good. 

The 27-year-old model, who made headlines in February when she became the first plus-size model to appear in the pages of the Sports Illustrated Swimsuit issue, is now starring in another viral campaign which seeks to promote a healthy body image. 

Wearing a sexy black string bikini, Graham flaunts her famous assets alongside the tagline, "Are you ready for this beach body?" as well the hashtag "#CurvesInBikinis" (the same hashtag used in Graham's SI ad). 

Swimsuitsforall, which previously recreated the 2014 Sports Illustrated 50th Anniversary cover with plus-size models, unveiled the new ad featuring the size-16 beauty in response to a controversial campaign by Protein World, a British diet shakes and supplements company. 

WATCH: Ashley Graham goes topless!

Protein World, Ad

Protein World

Protein World's eyebrow-raising ad featured a thin blond woman wearing a tiny yellow bikini accompanied with the tagline, "Are you beach body ready?" 

Many were outraged over the campaign's seemingly body-shaming language and the U.K.'s Advertising Standards Authority investigated a number of complaints before ruling that Protein World's "claims must not appear again in their current form." 

"We told Protein World Ltd not to make health claims for foods if they were not listed as authorized in the EU Register and to ensure their sales promotions were administered in line with the requirements of the CAP (committee of advertising practices) Code," the ASA stated on its website

WATCH: 5 things to know about Ashley Graham

Ashley Graham, amfAR Gala

Michael Loccisano/Getty Images

Meanwhile, the swimwear retailer's latest ad has taken over the Internet as fans continue to praise Graham for proving that bikini bodies come in all shapes and sizes. 

"Put on a swimsuit, look in the mirror and tell yourself 100 times that you love yourself and you feel great," she previously told E! News. "When you feel confident, it shows and it's contagious. That's why this campaign with swimsuitsforall is so great—they believe that every curve is sexy."

"There needs to be more body diversity in mainstream media," she said, adding, "I hope my work helps to build self-confidence in more young women." 

What do you think of Graham's latest ad? Tell us in the comments!

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