Well this didn't go as planned…
Yesterday, Fox & Friends launched an end-of-the year Twitter campaign asking fans (and, well, anyone) to share some of the things they were glad to leave behind in 2014.
"2014 has been a year full of things we don't want to see in the New Year," the news show's Twitter posted. "What are YOU over? Comment with #OverIt2014."
Suffice to say, people really ran with that hashtag and turned it into something Fox probably should've seen coming from a mile away.
Yep, you guessed it, tweets came pouring in filled with witty jabs, insults aimed at the network and nightly program, and just complaints all around.
It turns out that there's a lot to be over about this past year, and the Twittersphere isn't holding back.
And in looking back at 2014, Fox had a lot of company in the social media efforts gone wrong for companies.
Everyone from US Airlines to DiGiorno Pizza and American Apparel have run into major blunders on Instagram and Twitter over the last few months—only to be forced to apologize shortly after their offensive and/or ill-advised posts.
Companies not thinking about potential backlash stemming from their actions? #OverIt2014