Seinfeld bus, Bret Michaels' bus

In what appears to be an obvious attempt to horn in on the sweet action of the Rock of Love Bus—the awareness-raising highway blitzkrieg campaign pioneered by marketing genius and veteran hair farmer Bret Michaels—the Sony Pictures Television brain trust has created the Seinfeld bus. The Seinfeld show’s (currently in syndication on TBS) rolling promo-mobile will be hitting 26 college campuses, offering a museum containing show memorabilia and a viewing area. Michaels’ Rock of Love Bus, however, features hot and cold running skanks.

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