Ah, the Webby Awards. When the Old Spice dude rubs (perspiration-free) elbows with late-night's finest. Who in turn cozy up alongside music icons like Bob Dylan. Who is forced to suffer the indignity of being a party to the same awards ceremony as the "Bed Intruder Song" guy.
So full circle!
Nominations for the 15th annual show were unveiled this morning, and everyone from Justin Bieber to Jimmy Fallon to Conan O'Brien to Isaiah Mustafa to, yes, even Antoine Dodson, are up for awards known as the Oscars of the Web. Here's the best of the bunch…
First up, the always funny Zach Galifianakis scored a nod as Best Web Personality/Host for his Funny or Die series, Between Two Ferns With Zach Galifianakis. His Steve Carell insultathon interview was also called out for Individual Short or Episode in the Comedy category, where it will go up against Justin Bieber's takeover of Funny or Die, and Danny McBride's K-Swiss ad.
Also from Funny or Die, the star-studded Presidential Reunion, starring Will Ferrell, Dana Carvey, Fred Armisen, Maya Rudolph and Darrell Hammond as the present and former leaders of the free world, is up for Best Individual Performance. Lisa Kudrow's Web Therapy series is also up in the category, as is Ralph Macchio's Wax On, F--k Off.
In the Celebrity/Fan category, Jay-Z's Island Def Jam-created site is up against the official sites of U2, Tom Petty & the Heartbreakers and, of course, Team CoCo's online headquarters, which sprung up in the wake of Conan's Tonight Show departure last year.
As for the Humor side of the Web, the site for Late Night for Jimmy Fallon is up against Funny or Die. The site for Beyoncé Heat, her scandalous debut fragrance for Coty, is up for the Beauty and Cosmetics nod.
As for Movies, the multimedia bonanzas that are Toy Story 3 and Tron: Legacy's sites go head-to-head.
Meanwhile, online series from The Office (The 3rd Floor Webseries) and 30 Rock (Frank Vs. Lutz) also scored nods, as did Iron Chef Cat Cora for her Muppet-assisted cooking videos.
Finally, the autotuned man himself, Antoine Dodson, is up for Best Viral Video, thanks to his ubiquitous "Bed Intruder Song."
The full list of nominees is available on the Webby Awards site. Fans can vote until the winners are announced on May 3. The actual ceremony takes place June 13 in New York, where winners are famously limited in their acceptance speeches to just five words.
Good luck, everyone. May the viral force be with you.