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Covergirl Natureluxe Gloss Balm, Covergirl Natureluxe Foundation

Covergirl

Next month COVERGIRL is launching a new product line called NatureLuxe.

Conceived with the help of celebrity makeup artist Pat McGrath, the new premium—but not pricey—cosmetic collection will start with a Silk Foundation and Gloss Balm.

The foundation contains a blend of jojoba, rosehip extract and cucumber water, while the balm is made with mango, shea and other butters—all of which offer a lighter and more luxurious alternative to heavier-feeling synthetic emollients.

Even the packaging embraces the back-to-nature beauty trend, with the addition of a sustainable bioresin to the containers.

Watch for COVERGIRL spokesperson Taylor Swift to star in ads for the new luxury line.