Next month COVERGIRL is launching a new product line called NatureLuxe.
Conceived with the help of celebrity makeup artist Pat McGrath, the new premium—but not pricey—cosmetic collection will start with a Silk Foundation and Gloss Balm.
The foundation contains a blend of jojoba, rosehip extract and cucumber water, while the balm is made with mango, shea and other butters—all of which offer a lighter and more luxurious alternative to heavier-feeling synthetic emollients.
Even the packaging embraces the back-to-nature beauty trend, with the addition of a sustainable bioresin to the containers.
Watch for COVERGIRL spokesperson Taylor Swift to star in ads for the new luxury line.