Jessica Simpson Gets Her Brewski On
Michael Caulfield / Getty Images / stampedebeer.com
There's only one pairing more natural than beer ads and buxom blondes, and that's Jessica Simpson and Texas.
The marketing geniuses over at Dallas' Stampede Brewing Co. brought the foursome together, bagging the country (née pop) star as their newest spokeswoman.
While the full financial terms of the deal were not disclosed, Simpson will receive a 15 percent stake in the brewery in addition to appearing in ads for Stampede Light Plus.
As the name suggests, it is a light beer aimed at imbibers with an active lifestyle. A girl's gotta keep her figure somehow.
"As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people," Simpson says in a statement.
And lest anyone think the partnership anything less than organic, the native Texan preemptively silenced the haters.
"Yes, I work out and take care of myself, but I also like a cold beer once in a while."
"She's the face of the brand now," says Lawrence Schwartz, Stampede's president and chief executive. "Jessica is America's sweetheart and an internationally known entertainer who takes care of herself. You can see it in her smile, her skin, her confidence and her obvious physical fitness."
And, hopefully, in her abilities as a saleswoman.
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