Summit EntertainmentSure it's Halloween, but Christmas trees are already up—and so are Twilight ticket sales.
Fandango reported that as of noon today the teen vampire movie was accounting for 51 percent of all daily ticket sales. (E! Online and Fandango are both owned by Comcast.) At MovieTickets.com, business was less frenetic—Quantum of Solace was the No. 1 attraction, followed by High School Musical 3—but Twilight still came in as the site's third-hottest ticket.
All in all, not a bad showing considering the movie isn't already in theaters (like HSM3) and isn't opening in two weeks (like the new James Bond). It's opening in three weeks.
"Twilight is the type of movie with a hard-core fanbase that wants to get its seat secure as soon as possible," says Box Office Mojo's Brandon Gray.
Still, Gray cautions that advance ticket sales don't tell the full box-office story.
"Sometimes it leads to a massive opening, like Sex and the City and Harry Potter," Gray says. "But it doesn't always."
The blood will tell. In about 21 days. Around the time when Valentine's Day cards go on sale.