Rachael Ray Goes to the Dogs
rachaelray.com
Fido, meet Yum-o.
Rachael Ray is bringing her trademark brand of culinary perk to the pet world, launching a new line of premium dog food.
The Rover-friendly line, dubbed Rachael Ray Nutrish, features two varieties of all-natural pooch chow recipes, which have been both named after and developed for Ray's own four-legged friend, her pit bull Isaboo.
Proceeds from the products will be donated to Rachael's Rescue, an organization founded by the foodie that helps at-risk animals through the adoption process.
"I love my dog Isaboo, and as a member of my family, I need to make sure that she eats as well as the rest of us," Ray gushes. "With the launch of Nutrish, I now have the opportunity to share with other pet lovers some of her favorite meals, flavors and special treats."
Those favorites include the somewhat cloyingly named treats Isaboo Booscotti and Isaboo Grill Bites.
"It seemed like not a lot of extra time to donate to something that could potentially raise millions of dollars for championing these little creatures that can't speak for themselves," Ray said of the line's charitable bent.
Ray has made no secret of her dog-loving ways over the years, featuring her pup in the opening credits of her Food Network show 30 Minute Meals, as well as featuring the dog on her syndicated talk show, Every Day With Rachael Ray.
Proving to be an equal-opportunity pet provider, Ray already has a line of natural cat food in the works.
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