NOV. 21, 8PM
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Jessica Chastain, Cannes

Pascal Le Segretain/Getty Images

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Sometimes all a forgotten shade needs is a little attention from a major leading lady.

Jessica Chastain revived the color purple when she hit the carpet at Cannes in this attention-grabbing violet Givenchy by Riccardo Tisci gown. Purple is back, bitches!

Sure, the shade sort of reminds us of a giant bottle of Dimetapp cough syrup. Or what Violet Beauregarde might wear to senior prom. But that doesn't diminish the gorgeous features of this dress.

PHOTOS: Check out which other stars stepped out at Cannes 2013!

We love the simple, sexy neckline and that tasteful slit up the front. Plus, those shiny embellishments certainly draw attention to all of Jessica's curves.

So is purple the new black? Somebody notify Vogue!