Sure, folks might be gearing up for the huge summer season by endlessly watching all the trailers for some of the biggest films set to hit the multiplexes.
But can the likes of say, The Avengers, The Dark Knight Rises and The Amazing Spider-Man, compete with the anticipation that is already building for a clip that isn't even for a movie?
Maybe not.
We're talking about Call of Duty: Black Ops II, the upcoming video game whose first official trailer was released on Tuesday.
The clip has already attracted 1.4 million YouTube views—and counting!
Of course, that doesn't exactly come as a complete surprise seeing how we're talking about the sequel to Call of Duty: Black Ops, which became one of the best-selling games ever when it was released in November 2010 and earned $650 million in its first five days of availability.
What's more, the next title in the Call of Duty franchise, Modern Warfare 3, set a first-day sales record of $400 million upon its release a year later before going on to gross $1 billion worldwide...in just 16 days!
Luckily for Spidey, the Caped Crusader and Iron Man and Co., Call of Duty: Black Ops II won't be released until Nov. 13, so fans will obviously have to bide their time until then. You know, like maybe catching one of their flicks.