iStockWhat the eff, Kraft!? Everyone just got schooled by their favorite boxed macaroni and cheese brand, yet nobody seemed to notice. What do we mean? It turns out, the company made some changes to their recipe and decided not to make a big deal out of it. In fact, they changed one of the most iconic parts of the recipe —the ingredients responsible for the bright orange color we all know and love. The company spilled all those beans and more in a press release via Business Wire today. Hold up, though. This change is actually a good thing, you guys. Instead of pouring on the chemicals to create that cheesy coloring, they're now using regular old spices (paprika, annatto and turmeric to be exact) to achieve the same look.
We quietly changed our Mac & Cheese recipe in December. Share if you #didntnotice.https://t.co/vQQ0LnaeRJ
? KRAFT Mac & Cheese (@kraftmacncheese) March 7, 2016
Likewise, gone are the artificial flavors and preservatives in the new recipe. Bravo, BB's. How long has Kraft been fooling our pallets? The brand has been quietly listing the change of ingredients on the back of the box since December, but just made the official big announcement. "We'd invite Americans to try our new recipe, but they most likely already have." There you have it, folks. Words straight from the VP of meals at Kraft Heinz, Greg Guidotti.
Have you noticed a change in Kraft Mac & Cheese? Share your thoughts in the comments