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Kanye West, Yeezy Season 3

Kevin Mazur/Getty Images for Yeezy Season 3

Kanye West may have showed off Yeezy Season 3 to a star-studded crowd in Madison Square Garden, but it looks like the merchandise he was selling after the show is what really caught everyone's attention.

The rapper turned fashion designer showed off one of his designs created in honor of Kim Kardashian's late father, Robert Kardashian, as well as his late mother, Donda West.

Yeezy himself was seen wearing a T-shirt with Robert's image on the back along with the words, "In loving memory."

Kanye West, Yeezy Season 3

Kevin Mazur/Getty Images for Yeezy Season 3

According to an image that surfaced on Twitter, the shirts appear to be selling for $40.

Meanwhile, the Grammy winner's wife took to Twitter to share just how proud she was of her husband for what he put together today.

"Can we just talk about the fact that my husband had a sold out fashion show/listening party at Madison Square Garden?!?!?!?! #ProudWifeTweet"

The mother of two also showed off her Yeezy Season 3 ensemble: a knee-length white fur coat, silver and gold fringe skirt and a revealing leotard top.

The Keeping Up With the Kardashians star also showed off a dramatic new ‘do, wearing a platinum wig for the very special occasion.

Watch Keeping Up With the Kardashians Sunday at 9 p.m., only on E!