Whole Foods Is Going to Open New Stores Targeted for Millennials

"This new format will feature a modern, streamlined design, innovative technology and a curated selection," the statement says

By Bruna Nessif May 08, 2015 1:59 AMTags
Whole Foods MarketDavid Paul Morris/Bloomberg via Getty Images

Want to shop at Whole Foods without sacrificing rent money? There's hope for you yet!

The popular and trendy grocery chain, which is most known for offering organic freshness to their customers, has revealed that they're going to open a new line of stores that is strictly targeted for the younger crowd.

"Today, we are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace," Walter Robb, co-chief executive officer of Whole Foods Market, said in a statement.

"Offering our industry-leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection. It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices."

There's no name for the new line of stores, but the statement reveals that there is a team that will solely focus on this concept, and that they're already negotiating leases. The plan is to open doors next year, and more information will be available by Labor Day.

What do you hope to see in these grocery stores?! Sound off in the comments!

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