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Donald Trump, Empire Cologne

Donald Trump, who formed an exploratory committee earlier this month to determine whether or not he should run for president, believes he is "the only one who can make America truly great again!"

The Celebrity Apprentice boss (and potential POTUS) also believes he's got a nose for men's fragrances! That's why, E! News can exclusively reveal, the Trumpster is launching Empire by Trump, his second fragrance collection for men.

So why, fellas, should you want to smell like Donald? Well, as he explains, "When a man looks and feels his best he is automatically in a more powerful position. Empire is fragrance that gives confidence and commands attention."

"When I consider good fragrances I think about how I feel when I'm wearing them," he added. "And to create that feeling there are various scents combined and layered—in many ways, it's a recipe."

Donald chose the name Empire "because every man has his own empire to build," he said. This fragrance is "for the confident and determined man, the one who keeps going even when it gets tough," he said. "That's how empires are built—with passion and perseverance. Empire evokes this masculine drive."

As it stands, Donald's own empire is thriving. In fact, according to Forbes estimates, he's worth $4.1 billion (with a B!), so he's clearly doing just fine in the financial sector. So why, given his monetary success, would the Trumpster even want to dive into politics?

"I have a great love for our country, but it is a country that is in serious trouble," he said in a statement earlier this month, when announcing the formation of his presidential exploratory committee. "We have lost the respect of the entire world. Americans deserve better than what they get from their politicians—who are all talk and no action!"

"I have built a great company, created thousands of jobs and built a tremendous net worth with some of the finest and most prestigious assets in the world —and very little debt!" he added. "All Americans deserve the same opportunity."

Time will tell if Trump 2016 becomes a real possibility. In the meantime, though, at least everyone can smell filthy rich!

(E! and NBC are both members of the NBCUniversal family.)