Maybe if they'd slimed Jon Stewart...
Unlike this year's Oscars, the 2008 Kids' Choice Awards drew a record audience—and more viewers than either CBS' People's Choice Awards or NBC's Golden Globes "announcements" special.
The Nickelodeon telecast averaged 7.4 million, per Nielsen Media Research, tops for cable.
With its talent for pulling in 30 million plus even in off years, the Oscars remains TV's most watched awards ceremony. Still, the show took a hit when February's Stewart-hosted ceremony posted the Academy's worst ratings ever.
After suffering a bad fall of its own in 2003, the Kids' Choice Awards has enjoyed five straight up years, with record ratings in each of the last three years.
Saturday's Jack Black-hosted show, in which slime is traditionally dumped by the green bucketful, and the business of plugging summer movies to impressionable ticket buyers is as key as honoring the film work of the Chipmunks, was up 22 percent over last year. By comparison, the Oscars were down about 20 percent.
Really, would gowns and tuxedos look so bad with a little green goop?
Here are other ratings highlights from the TV week ended Sunday:
Overall, Fox again dominated in total viewers (9.9 million) and 18- to 49-year-olds, although CBS closed the gap in viewers (9.5 million), thanks to its returning series, in general, and the cameo-willing Britney Spears, in particular.
ABC (8.8 million) and NBC (7.7 million) featured no comeback-minded pop stars.
USA (2.6 million) was the top cable network in prime time, followed by Disney (2.57 million) and TBS (2.1 million).
Here's a look at the 10 most watched broadcast network prime-time shows for the week ended Sunday, according to Nielsen Media Research:
1. American Idol (Wednesday), Fox, 25.7 million viewers
2. American Idol (Tuesday), Fox, 24.8 million viewers
3. Dancing with the Stars (Monday), ABC, 20.5 million viewers
4. Dancing with the Stars (Tuesday), ABC, 17.5 million viewers
5. CSI: Miami, CBS, 16.1 million viewers
6. NCAA Men's Basketball Post Gun (Sunday), CBS, 14.4 million
7. Two and a Half Men, CBS, 14.2 million viewers
8. 60 Minutes, CBS, 13.4 million viewers
9. Extreme Makeover: Home Edition, ABC, 13 million viewers
10. The Celebrity Apprentice, 12.1 million viewers