Paris Hilton is looking to get real again.
Now that former partner-in-crime Nicole Richie is a mommy, the Simple Life star is on the hunt for a new best friend—and MTV will be the vehicle that helps Hilton determine who's hot and who's not.
The network has announced plans for 10 episodes of the tentatively titled Paris Hilton's My New BFF, which will feature the hotel heiress choosing from 20 potential galpals and wingmen who will compete—probably somewhat viciously—for her platonic affections, according to trade reports.
Like current MTV hottie Tila Tequila, Hilton will also be choosing from a coed field of contestants.
All of the wannabe Hilton compadres will room together in a house pimped out to MTV perfection and, in the end, one of them will be declared Paris' "bestie" and get to accompany her to Hollywood parties, business events and other velvet-rope functions.
In addition to her role as ringmaster, Hilton will also serve as an executive producer on the series, which is set to begin production in Los Angeles in May with an eye on a fall premiere. (Fans can already check out some of the people vying for Hilton's friendship at parisbff.com.)
"It's undeniable that the world is always talking about Paris Hilton, and the same could be said about MTV," Brian Graden, president of entertainment for MTV Networks Musical Channels, said Thursday. "Paris is one of the most searched icons on the Web…Now MTV will reveal the life of Paris, turn her fans into friends and see what it takes to get close to one of the world's most well-known personalities."