There's no doubt Paris Hilton's got game. It's just the name of the game that's debatable.
On Thursday, the everywhere heiress made an appearance at the Electronic Entertainment Expo (E3, in gamer speak) to launch her new mobile videogame from Gameloft, which becomes available this summer.
Hilton arrived an hour and a half late on the scene, leaving impatient techie types fiddling with their joysticks while awaiting her arrival.
She finally breezed in, dressed in a green mini dress and red pumps, ready to address the masses.
After apologizing for being late, Hilton said, "I'm really excited to have my new videogame, Diamond Quest. Thank you all for coming, and you can download the game."
One problem--the promotional materials plastered all over Hilton's booth touted the game as Paris Hilton's Jewel Jam, not Diamond Quest, leading to speculation that perhaps the socialite hadn't bothered to learn her lines before showing up at E3.
On Friday, a publicist for Gameloft tried to back Hilton up, saying that Diamond Quest was one of several names being bandied about for the game before the company settled on Jewel Jam. Moments later, the rep called back, this time insisting that the game's name had been changed to Paris Hilton Diamond Quest from Gameloft just moments before her announcement, despite the slew of promo materials to the contrary. Jewel Jam, the rep claimed, was simply a working title.
The name of the cell phone-based game seems to be an ongoing point of confusion for the game purveyor.
In a May 5 release, Gameloft announced that the game was called Paris Hilton's Jewelry Case, while the official E3 Website has it listed as Paris Hilton's Jewl (yes, "Jewl") Jam.
With all the misinformation out there, it's impressive Hilton was able to produce the correct name when it came time, particularly since all the game-related info at her booth clearly referred to Paris Hilton's Jewel Jam.
One would think that Gameloft would have been more careful to proofread their promotional materials.