What kind of amazing Christmas miracle is this?!
Well, actually, it's more or less a commercial for Canada's low-cost carrier WestJet. But as far as marketing campaigns go, this one is probably the commercial most likely to make you cry happy tears.
As passengers were boarding their flight, Santa asked travelers heading to Calgary from Toronto and Hamilton what they wanted for Christmas. Then, in the four hours they were in the air, WestJet volunteers worked frantically so the passengers would have a surprise when they arrived at the baggage carousel...
WestJet had been planning the miracle for months. With the help of 175 volunteers, three airports, dozens of hidden cameras and a healthy dose of holiday spirit, they accomplished "something big, exciting and fresh" for 250 guests.
"We know that Santa has a very busy schedule at this time of year and can't be everywhere," the company explains. "So we did what WestJetters do best and helped him spread some Christmas magic to our guests."
As for next Christmas Vice President Richard Bartem teases, "What's next for WestJet? It wouldn't be very WestJetty if I told you ahead of time. We are always full of surprises."
Your move, Southwest. Or American Airlines or United or whoever. (We'll settle for some additional leg room and a prepackaged sandwich that doesn't cost $15. That would be a Christmas miracle indeed.)
Watch additional footage of the big reveal, along with some bloopers here: