The real "Black Skinhead" video is finally here!
After a leaked version of Kanye West's music video for the lead single on his latest album Yeezus recently hit the Web, prompting a series of heated tweets from the 36-year-old rapper, the new dad has officially unveiled the finished clip, and the video is an entirely interactive experience.
The video, which was directed by Nick Knight, is designed to be fully interactive, as users can adjust the speed and sound of the images as well as instantly screengrab any shot while a shirtless CGI version of West bounces around to the bass-heavy beat.
A small Instagram button in the top right corner of the screen also allows for easy sharing, so fans can quickly post their favorite parts of the video on their Facebook, Twitter or social media page.
Hours after posting the clip, West tweeted specific instructions for any media outlet sharing the video in an effort to maintain the interactive experience.
"ATTENTION all sites just posting merely the video version of BLKKK SKKKN HEAD...if you put a link to my site people will be able to chop & screw the video. this is a step towards the possibilities of internet based video," he wrote. "please don't diminish the user experience by just posting it as a normal video … please link them to my site."
This isn't the first time Kim Kardashian's man has sounded off on social media about the "Black Skinhead" video. He fired off a series of angry tweets after an unfinished version of the video was posted too early on Yeezy's site.
"Me and Nick Knight have been working on this video for 5 months and for creatives it's heartbreaking when something like this happens," he wrote."The final version will be ready within the next week...So any website that may have the unapproved / unfinished ruff. I ask you to please take it down...Allow me and Nick to give the world what we've been losing sleep over."
The interactive video is an unprecedented move for West, who has previously likened himself to Apple founder Steve Jobs.
"I think what Kanye West is going to mean is something similar to what Steve Jobs means. I am undoubtedly, you know, Steve of Internet, downtown, fashion, culture. Period," he said in an interview with The New York Times. "So when you get something that has the name Kanye West on it, it's supposed to be pushing the furthest possibilities. I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus."
What do you think of the "Black Skinhead" video? Tell us in the comments!