Perfect beer for drinking in the Middle of Nowhere?
Mmmhops, of course!
The Hanson brothers are officially in the brewing business with Mmmhops Pale Ale, a joint venture with Mustang Brewing in their native Oklahoma that they debuted at The Hangover Part III afterparty earlier this week.
"You can now get a hangover with Hanson," the band quipped on the red carpet at the premiere of the film, in which Zack, Taylor and Isaac Hanson's biggest hit, "MMMbop," plays a role.
But, according to the brewery, the suds that Ed Helms and other members of the Wolfpack were sipping on was not the exact same product that will ultimately be sold to the masses.
"The product that was sent to the premier was a sample batch and for promotional purposes only," Mustang Brewing founder Tim Schoelen told BeerPulse.com. "The final recipe is yet to be determined. In fact, Hanson was in our brewery this week working with us on a pilot brew. They're great guys and serious craft beer fans. We look forward to working with them."